Idaho Tourism builds our economy by promoting Idaho as a visitor destination on a national and international level. The team uses strategic marketing and public relations to create awareness of Idaho’s attractions and foster sustainable growth.

The division also supports local non-profit and regional tourism development organizations through a competitive marketing grant program. Workshops, training, co-op marketing opportunities and assistance with marketing and public relations efforts are available to all tourism suppliers in Idaho. Our $3 billion tourism industry plays a vital part in Idaho’s economy by providing over 26,000 direct jobs which generate almost $500 million in local, state, and federal tax revenues.

Contact Us

Idaho Department of Commerce
700 West State Street
P.O. Box 83720
Boise, ID 83720-0093
(208) 334-2470

E-mail correspondence to will be routed to the proper person for you.

Tourism Staff

Matt Borud, Business Development Administrator

Phone: (208) 287-0772

Diane Norton, Tourism Manager

Phone: (208) 287-0785
Online Consumer Direct Marketing, Niche Markets of Culinary, Motorcycle Marketing, Scenic Byways, Lewis & Clark, Region 3 Rep

Laurie McConnell, Tourism Specialist

Phone: (208) 287-0781
Tourism Media Relations, Public Relations, Consumer & Industry E-Newsletters, Fire Reporting/Mitigation, Region 1 Rep

Nancy Richardson, Tourism Specialist

Phone: (208) 334-2470
International Tourism Marketing, Trade Shows, Media Relations, Publications, Meeting Planning Development/Website, Niche Market of Cultural Tourism, Domestic Motor coach Region 6 Rep

Andrea Rayburn, Tourism Specialist

Phone: (208) 780-5140
Content Development, Niche Markets of Summer Recreation, Region 5 Rep

Amy Rajkovich, Tourism Specialist

Phone: (208) 780-5153
Tourism Brand Management, Culinary Tourism, Film Office, Idaho Conference on Recreation and Tourism (ICORT), Photographer/Visual Assets Management/Instagram, Region 7 Rep

Tina Caviness, Tourism Associate Analyst

Phone: (208) 780-5142
Social Media Management, Vendor Management, Tourism Database Management; Attractions, Events, Fishing & Wildlife Watching Marketing, Bulk Publications Requests, Region 2 Rep

Jill Eden, Grants and Contracts Operations Analyst

Phone: (208) 780-5144

For a directory of Department of Commerce employees, visit the Idaho State Government online telephone and email directory